The four faces we see floating on the front of this cover indicate who the main characters in this film are, ranging from most important depending on the size and centring of their head. This is also represented by their names above and shows the consumer that the one in the middle (Johnny Depp) is the most significant of them all.
The eerie glow spread across the cover ties all of the components together, getting rid of any hard edges that would have cut on the eyes. This is an effective way of ensuring that the cover is appealing and smooth.
The title fits well into the theme of pirates and of the movie as it is presented on an old scroll, the same parchment that treasure maps are on, hinting that there will be a lot of searching and fighting throughout this franchise.
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