Magazine Analysis 3

 

At first glance, this additional story may seem a bit much for a college magazine, but it then adds ‘safety’ to the end which makes it appropriate again for it as it is simply tying to make people aware that if they did do these things then they need to be safe about it, which would appeal to the teen generation as it shows a sense of respect and understanding they deserve. 

I also like the design of the ‘A’ in safety as it shows that they have designed every aspect of the magazine and so is showing readers that they put a lot of time and effort into the magazine. It also shown that if you don’t read the story before this happens then you could potentially become hospitalised if you don’t know how to be safe.

In this one piece of writing, all three of the main colours of black, white and yellow which is a good technique to pull it all together and make the customers pay attention to the story. This will then attract them into buying the magazine as the story has pulled their interest. 

As well as these, another good element about this is that although the topics aren’t something a college would be happy to show, it is a topic that teenagers need to know about but are afraid of talking about and so this is a way to inform them without making them feel intimidated or uncomfortable, therefore they will be attracted to buying this magazine.



Adding an offer as a footer is a good tactic to use as it is usually something that people look at last and if the last thing they see is an offer then it could be the ‘cherry on the top’ or the thing that confirms that they want to buy this magazine. This will also make the people reading the front cover that there will be more offers to come and so may keep an eye on the magazine to see if there is an offer that they would largely benefit from, making them want to possibly even subscribe to the magazine. 

This offer is also effective because it says to get the offer you have to ‘see inside’ which, unless they plan on reading it in-store – which is basically stealing – then they have to purchase the magazine in order to get the deal.  

The offer is for WHSmith and so draw people in by making them think that they are well known and that even WHSmith knows who they are because they are willing to offer them a discount just for their customers. It also shows that they must have a good potential market as stores only give out discounts and offers to businesses that would attract a wide audience.

 

This edition of the magazine is clearly labelled as ‘ladies edition’ which is a sense that although there is a main version which is for all genders, they have a higher number for the female audience, therefore indicating that their magazine appeals more to ‘ladies’. 

To me, this is not a good idea because it removes a chuck of the market you’re trying to sell to and saying; hey, we don’t care about you right now, which doesn’t seem very nice or a good device to use. This also shows that they could possibly covering up the fact that they only really appeal to ‘ladies’ and that their magazine doesn’t work for a wide audience. 

This could, on the other hand, possibly make ‘ladies’ more interested in buying this product because they believe it is targeted towards them and that the information inside will be a great read.